NOTES.
Reflections on branding, creativity, and building brands that feel like home.
NOTES is my journal on the art and strategy of brand and website design — where insight meets intuition, and where clarity becomes confidence. It’s a space for sharing ideas, observations, and behind-the-scenes glimpses into what it really takes to build a brand that evolves with you.
For deeper anives and full archive, you can find NOTES over on Substack.
The slow magic of being found
A soulful guide to SEO for creative founders who care more about meaning than metrics.
For the love of Pinterest
What started as a quiet weekend experiment turned into my most consistent traffic source — without me lifting a finger.
More than one thing, still only one you
How to brand yourself when you do more than one thing — without losing your clarity (or your mind).
Every detail is a choice
AI, punctuation, and the tiny things that make writing — and design — feel human.
A thread between worlds
How I restructured my brand, realigned my work, and made room to share more of myself.