Notes.
Thoughts on branding, creativity, and building beautiful things. NOTES is my journal on the art of brand and website design — where strategy meets soul, and where clarity turns into confidence. It’s where I share insights, ideas, and reflections to help fellow founders and creative minds build brands that feel like home.
For deeper dives and to read the full archive, you can find NOTES over on Substack.
The slow magic of being found
A soulful guide to SEO for creative founders who care more about meaning than metrics.
For the love of Pinterest
What started as a quiet weekend experiment turned into my most consistent traffic source — without me lifting a finger.
More than one thing, still only one you
How to brand yourself when you do more than one thing — without losing your clarity (or your mind).
Every detail is a choice
AI, punctuation, and the tiny things that make writing — and design — feel human.
A thread between worlds
How I restructured my brand, realigned my work, and made room to share more of myself.