The magic still matters

There’s a shift happening. Quietly. Rapidly. Relentlessly.

Whether we like it or not, we’re all now designing, writing, building and creating inside a world that includes artificial intelligence.

Refusing to use AI in the future will be like refusing to use the internet. You don’t win any moral points for avoiding it. You just make things harder for yourself.

But here’s where I sit…

A tool doesn’t make you a craftsperson.
A prompt doesn’t give you a perspective.
And access isn’t the same as taste.

 
Jack Watkins

Irresistible by design. Brand and website design for ambitious founders, creatives, and lifestyle businesses. Clarity with character. Strategy with soul.

https://www.jackwatkins.studio
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April, in full bloom

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A mirror, not a mask