Start a new era for your brand.

I help ambitious founders and businesses evolve their brands — with clarity, confidence, and a presence that reflects who they’ve become, and where they’re going next.

Jack Watkins seated in a black chair, looking to camera in his design studio with inspiration boards behind him

Hello, I’m Jack Watkins.

Designer, creative director, and the person behind the studio. For over seven years, I’ve been helping founders and businesses elevate their brands through strategic design and digital clarity.

Everything I create is thoughtful, refined, and built to align what you feel with what the world sees.

From vision to reality.

Brand transformations and digital overhauls for creative, lifestyle and purpose-led businesses ready for their next chapter.

  • Bold pastel spiral with the Finch Bakery logo — part of a vibrant and playful brand identity

    Finch Bakery

    A bold, playful and distinctive take on baking, branding and business.

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  • Davina Biggins sat on a boucle armchair in a calm, neutral space — portrait used as part of her refined brand identity

    Davina Biggins

    An elevated, quietly luxurious identity for a bespoke travel consultant.

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  • Logo for Holden Clough Nurseries — a refined brand identity for one of the UK’s oldest plant nurseries, featuring botanical illustrations

    Holden Clough

    An earthy, enchanting brand for one of the UK’s oldest plant nurseries.

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  • Curated skincare products in front of a woven plant basket — representing ROMY’s natural and uplifting brand

    ROMY

    A natural, substantial and uplifting identity for a conscious beauty store.

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  • Colourful gradient logo for Leroy Elevates, a dynamic wellness and movement coach

    Leroy Elevates

    An energetic, soulful brand for a wellness coach and trainer.

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  • Hand-drawn floral logo for Coco in the Country, a refined floral design studio

    Coco in the Country

    A refined, romantic brand for a leading floral design duo.

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Let’s realign your brand for where you’re going next.

Whether you’re scaling, pivoting, or evolving, I offer strategic design that brings your vision into focus, and your brand into alignment.

  • Hand sketching a refined wordmark for Portabello on paper, next to design collateral and brand notes

    Brand design

    The foundation for your next chapter.

  • Laptop showing a brand website with a clean typographic homepage, surrounded by brand worksheets and visual design materials

    Website design

    Designed to connect, built to perform.

  • Printed brand clarity worksheets showing questions about audience and offering, with handwritten notes and elegant typography

    Brand consultancy

    Sharp thinking for brand defining decisions.

“You’ve given us so much more than a website and new branding. You’ve given us clarity, a revived passion for what we do, and belief in our ability. Thank you from the bottom of our hearts.”

Lucie & Kim · Coco In The Country

Jack Watkins working at his desk, surrounded by brand design sketches and moodboard images

Let’s design the brand your business deserves.

If you’re ready to elevate everything you do with clarity, creativity and confidence, I’d love to hear from you.

When you enquire, I’ll send over my studio experience guide which includes everything you need to know about working together.