Leroy Elevates

An energetic, soulful brand for a wellness coach and trainer.

Creative direction
Brand identity
Brand collateral
Merchandise design

Clarity

For everybody and every body.

Leroy Elevates is an inclusive trainer who combines movement, the mind and music in his dynamic and soul-affirming approach to wellness. His offering includes retreats, wellness weekends, online programmes, and public appearances.

Brand essence

Energetic

Uplifting

Soulful

“Working with Jack has opened up so many possibilities for me, and I feel so lucky to have collaborated with him. His eye for the details and meticulous care are innate gifts. If you want a wizard on your side who will use his superpowers to help you succeed, Jack is the guy you need to have on your team.”

Leroy Elevates

Creative Direction

The creative direction centres on a dynamic gradient of vibrant colours inspired by Leroy’s uplifting personality. Type has forward momentum, compositions are clear and aligned, and the overall identity captures a sense of energies at play.