Irresistible by design.

Strategic brands and websites for founders and businesses who want to be seen, remembered, and chosen — for all the right reasons.

Jack Watkins seated in a black chair, looking to camera in his design studio with inspiration boards behind him

Hello.

I’m Jack Watkins — designer, creative director, and the person behind the studio.

For over seven years, I’ve been helping ambitious founders shape brands and websites that feel as good as they look, and work as well as they feel.

Everything I do is intentional, intelligent, and designed to make a lasting impression.

From vision to reality.

Transformations brought to life in collaboration with brilliant clients across creative, lifestyle, and purpose-led industries.

  • Bold pastel spiral with the Finch Bakery logo — part of a vibrant and playful brand identity

    Finch Bakery

    A bold, playful and distinctive take on baking, branding and business.

    View project
  • Davina Biggins sat on a boucle armchair in a calm, neutral space — portrait used as part of her refined brand identity

    Davina Biggins

    An elevated, quietly luxurious identity for a bespoke travel consultant.

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  • Logo for Holden Clough Nurseries — a refined brand identity for one of the UK’s oldest plant nurseries, featuring botanical illustrations

    Holden Clough

    An earthy, enchanting brand for one of the UK’s oldest plant nurseries.

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  • Curated skincare products in front of a woven plant basket — representing ROMY’s natural and uplifting brand

    ROMY

    A natural, substantial and uplifting identity for a conscious beauty store.

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  • Colourful gradient logo for Leroy Elevates, a dynamic wellness and movement coach

    Leroy Elevates

    An energetic, soulful brand for a wellness coach and trainer.

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  • Hand-drawn floral logo for Coco in the Country, a refined floral design studio

    Coco in the Country

    A refined, romantic brand for a leading floral design duo.

    View project

Ways we can work together.

From brand identities to strategic websites, here’s how I help founders, creatives and businesses elevate their businesses with clarity, confidence, and creativity.

  • Hand sketching a refined wordmark for Portabello on paper, next to design collateral and brand notes

    Brand design

    The foundation for your next chapter.

  • Laptop showing a brand website with a clean typographic homepage, surrounded by brand worksheets and visual design materials

    Website design

    Designed to connect, built to perform.

  • Printed brand clarity worksheets showing questions about audience and offering, with handwritten notes and elegant typography

    Brand consultancy

    Sharp thinking for brand defining decisions.

“You’ve given us so much more than a website and new branding. You’ve given us clarity, a revived passion for what we do, and belief in our ability. Thank you from the bottom of our hearts.”

Lucie & Kim · Coco In The Country

Jack Watkins working at his desk, surrounded by brand design sketches and moodboard images

Let’s create something unforgettable.

If you’re ready to elevate your brand with clarity, creativity and confidence, I’d love to hear from you.

When you enquire, I’ll send over my studio experience guide which includes everything you need to know about working together.