Holden Clough
An earthy, enchanting brand for one of the UK’s oldest plant nurseries.
- Brand strategy
- Creative direction
- Brand language
- Brand identity
- Brand collateral
- Website design
Clarity
Holden Clough is a place to explore the enchanting world of plants, where anyone with a sense of curiosity can grow. Nestled in the idyllic Ribble Valley, the nursery was established almost a century ago and has evolved through countless seasons to become a sanctuary for plant-lovers, keen gardeners and beginners alike. Today, they draw on their decades of horticultural experience to help people cultivate a stronger connection with nature.
Brand essence
Natural and Earthy
Established and Heritage
Enchanting and Expansive
Creative direction
Perfectly imperfect.
In alignment with the brand essence, the creative direction is earthy, established and enchanting, and inspired by nature. Rooted in the past, and flourishing in the present, this is a timeless, heirloom brand.
The brand aesthetic is timeless and elevated, showcasing Holden Clough’s heritage, experience and magic, without ever feeling pastiche, artificial or forced. It brings a sense of life, wonder, curiosity and substance.
“Nailed it.”
John Foley · Director
Colour palette
Delicate, muted and substantial.
Primary palette colours of greens and browns provide a solid grounding throughout the year, with secondary palette colours available for the brand to adapt to the changing of the seasons.
In Practice
Compositions are clear and unpretentious, yet exquisitely arranged.
Paper is always uncoated for a tactile feel, and print finishes are understated and high quality.
Typographic inspiration came from old botanical and gardening journals, in alignment with Holden Clough's heritage as one of the country's oldest nurseries.
Debossing is used where needed for a special touch.
Illustrations are botanical, detailed and beautifully drawn in a watercolour style.
Photography is warm, earthy and real, showcasing the captivating world of plants, people, products and places at Holden Clough.
Website design
The Holden Clough website showcases the enchanting destination that plant lovers can find when they visit. A carefully considered structure and compelling copy invites users to explore a range of informative, educational and inspiring content which changes throughout the seasons.
Created in partnership with
Clare Yarwood-White
Collaborators
Illustration
Alli Croft
Photography
Tom Pope · Kirsten Platt
Videography
Tom Pope