The slow magic of being found

There’s something quietly magical about being found at just the right moment — not because you shouted the loudest, but because your words met someone exactly where they were.

You don’t need to hack an algorithm.

You don’t need to chase keywords.

And no, you don’t need to become a “content machine.”

But if you want your work to be findable — especially long-term — you do need to understand what SEO actually is, and how to make it work for you (not the other way around).