A thread between worlds

A little while ago, everything felt messy.

I had a music brand, a design studio, a limited company name that didn’t match either of them, an Instagram that felt more personal than professional, and an audience that perhaps couldn’t quite follow what I actually did. I knew I wanted to do things beautifully and intentionally, but I’d outgrown the system I’d built, and the edges had started to creak.

So, I stepped back. I got clear. And I rebuilt everything from the inside out.

This is the story of how I clarified my brand architecture — not just for my audience, but for myself. And how I found a new creative system that feels grounded, aligned, and distinctly mine.