Every detail is a choice

I keep seeing posts claiming that using em dashes (—) is a sign someone’s using AI.

Well, that’s fucking annoying.

Because I love em dashes. Always have. And not because a machine told me to. Because they sound like me. They breathe. They pause. They let a sentence wander, stretch, then return.

This isn’t about grammar. It’s about voice.

The way we punctuate is part of how we speak on the page — just like the way we typeset a headline, or pair two typefaces that weren’t technically “meant” to go together. It’s rhythm. It’s personality. It’s craft.

 
Continue reading ↗
Jack Watkins

Irresistible by design. Brand and website design for ambitious founders, creatives, and lifestyle businesses. Clarity with character. Strategy with soul.

https://www.jackwatkins.studio
Previous
Previous

A mirror, not a mask

Next
Next

A thread between worlds