Are websites dead?

Lately, I’ve been thinking a lot about where websites fit in a world that’s shifting fast, and how my work as a brand and website designer is evolving too.

AI answers questions before we even finish typing them. Search engines offer summaries instead of results. Fewer people are clicking through, looking for information the old way.

So… does the website still matter? Does it still have a role to play?

I believe it does. But that role is evolving.