Designing from the inside out

Most of my clients come to me feeling a little foggy.

They’ve grown, evolved, changed direction — but their brand hasn’t caught up yet.

They’re not starting from scratch. They’re trying to become more themselves.

They’re looking for clarity, cohesion, confidence.

And not just something that looks good.

Something that feels like home.

This is the process I take them through — and it’s not about following a formula. It’s about listening closely. Asking the right questions. Making choices that feel intentional and true.