Jessica Rose Williams
Design stripped back to its simplest, most intentional form.
- Creative direction
- Brand identity
- Website design
- Book design
Clarity
Jessica’s work centres around sharing lifestyle inspiration for those who are striving for a simpler, more creative and intuitive life. Sharing personal thoughts, insights and lessons she’s learnt from her own road less travelled. Common themes in Jessica’s work include capsule wardrobes, minimalism, slow living, creativity, self-care, slow travel and home interiors.
Brand essence
Beautifully simple · Thoughtful · Romantic
Creative direction
Beautifully simple, the creative direction for the Jessica Rose Williams brand is purposefully and thoughtfully stripped back to its simplest and most intentional form, in the same way that Jessica encourages her audience to simplify their life, home and wardrobe.
The brand colour palette is delicate, muted and warm. Photography is enchanting, intuitive and romantic. Typography is considered, flowing and carefully laid out. Shapes and lines are smooth and subtly rounded. Paper is simple with subtle texture used for a tactile, tangible and down-to-earth feel. The brand’s tone of voice is conversational, thoughtful and inspiring.
“I’m overwhelmed by how amazing it all looks, and what professional design has done to elevate my work. Wow! There’s not one thing I don’t like – thank you, thank you, thank you!”
Jessica Rose Williams
Colour palette
Book design
A place where Jessica’s words and images come to life like never before, I designed three coffee table style books that help readers to discover what a simplified life, home and wardrobe could look like for them.
Website design
As the online home for all of Jessica’s work, it was important that the Jessica Rose Williams website provided a compelling reading, viewing and buying experience on all devices and screen sizes. Optimised for conversions, engagement and time on the site, we carefully considered and thought out the journey, structure, layout and design of the website to place an emphasis on Jessica’s words and images, ensuring an inspiring experience throughout.
