Belhaus
A vibrant, eclectic identity that elevates everyday tableware.
- Brand strategy
- Creative direction
- Brand language
- Brand design
- Website design
- Packaging design
Clarity
Belhaus create beautiful objects that elevate the experience of everyday life. Designers of unique, high quality tableware (dinner plates, serving bowls, tea sets, and more), as well as decor items such as rugs and wallpapers, Belhaus’ designs are eclectic and bold, with vibrant colours, geometric shapes, and metallic detailing. They are carefully crafted, long lasting treasures for the home that will become family heirloom pieces for generations to come.
Brand essence
Beautiful · Bold · Timeless
Creative direction
The Belhaus brand aesthetic has authority and impact, showcasing their beautiful and bold designs, whilst also maintaining a sense of their timeless and elevated style too. It’s a considered balance of striking and refined design.
“It’s truly exceptional, beautifully presented and beyond what I could have expected. It’s so unique and I know my customers will love it too. Thank you!”
Christabel Aguele · Founder
Colour palette
Decisive, dramatic and confident.
Deep indigos are visionary and purposeful, and exude luxury, style and drama. Porcelain whites symbolise precision and sophistication. Ruby reds exude courage, warmth and determined self-starting energy, in alignment with Belhaus’ creative clients. Timeless golds are opulent, warm and luxurious.
In Practice
Celebrating the beauty in every day, and the beauty of the everyday, Belhaus make gorgeous objects that uplift and inspire. Everything that the business does is carefully thought through to ensure a memorable and beautiful experience throughout.
A quirky and lyrical tone of voice is used to create a sense of joy.
Typography is opulent and dramatic, with decorative serifs used alongside modern sans serifs for simplicity and contrast.
Transcending time, trends, and changes in fashion, Belhaus’ products seek to exist for decades and centuries to come, and so it was important to design a brand identity that was both beautiful and timeless.
Paper and print finishes are luxurious and statement-making, with use of timeless metallic foils to elevate the experience.
