Breen
A rejuvenating brand for a boutique hotel immersed in nature.
- Brand design
- Website design

Clarity
With an understated sense of style and flair, this personal and deeply intimate hotel is a rather spoiling home from home. Located on the banks of the majestic Geirangerfjord, guests of this exciting new hotel will be immersed in the wonder of this incredible location whilst being thoroughly indulged in world class facilities.
With wellbeing at the heart of the hotel, owners Astrid and Felman want to give their guests the chance to escape whilst being nourished and nurtured. Nature is a huge part of the experience at the hotel and they were keen to bring this into the branding where possible.
Brand essence
Understated · Grounded · Invigorating
Creative direction
Taking inspiration from the dramatic landscapes, and the majestic yet peaceful surroundings, the BREEN brand invites you into nature.
Shapes and geometry are aligned with beautiful Scandinavian design styles, with straight, clean lines inspired by the mountains, valleys and trees which surround the hotel. Ample use of white space gives the design room to breathe, in alignment with the way the hotel provides a space to rest, relax and rejuvenate the senses.
A distinctly contemporary hotel, deep and invigorating colours are used throughout the brand to reflect the uplifting, nurturing, natural aura that the surroundings create.
“Your work is always so full of confidence and inspiration.”
Fiona Humberstone · The Brand Stylist
Colour palette
In Practice

Welcome postcards are sent out to incoming guests in bespoke envelopes, and are a delightful start to the BREEN experience, building excitement and providing a taste for what’s to come.

The manifesto gets to the core of what BREEN is all about, and serves as a timely reminder for guests to unwind and relax as they arrive into their room.

Website home page design with inspirational imagery, clean lines and ample use of white space.

Intentional typography choices create an understated, grounded and natural feel for the brand.





