Advanced Homes
A tranquil brand rooted in mathematical harmony and natural proportion.
- Creative direction
- Brand identity
- Website design
Clarity
Using thoughtful design and beautifully curated products, Advanced Homes bring dream bathrooms, bedrooms and kitchens to life for discerning clients who love their personable approach and nurturing process. Having initially started out as a heating spares trade counter, the Advanced Homes brand was introduced to elevate the company’s position in the market, change client perceptions, and showcase their unique design driven, practical and homely approach.
Brand essence
Aspirational · Approachable · Beautiful
Creative direction
In harmony with the client experience, the Advanced Homes brand aesthetic combines beauty and practicality for a simple, aspirational and timeless look and feel.
The colour palette is neutral and clear with an element of warmth and cosiness, providing a solid foundation whilst also being able to sit alongside client projects without clashing.
Shapes are geometric and angular, inspired by the company’s home designs. Lines and borders are thin and direct. The Fibonacci spiral and golden ratio are used to balance proportions, alongside ample use of white space to evoke tranquility, calm, and space to breathe.
“We can’t put into words how amazing you are and how amazing your work is! We wouldn’t have trusted the project in anyone else’s hands. Thank you, thank you!”
Lindsey Middleton · Founder
Colour palette
logo anatomy
In Practice
Presenting ideas to clients is both an art and a science. As well as the content itself, the paper quality, texture and design all combine to create a subliminal feeling. The beautifully presented and thought out folder design is a key part of creating delight during the client experience.
With luxurious silver foiling inspired by the company’s brassware, the primary logo sits confidently on the front of the business card.
In a perfectly bound landscape book, the Advanced Homes brochure showcases the company’s expertise, approach, and portfolio of brands in a beautiful, personable and aspirational way.
Shapes and angles are taken from the primary logo, and symbolise the forward thinking approach of the company.
Textured, uncoated paper is used for a natural, grounded and luxurious feel.
Website design
The Advanced Homes website combines homely and personable imagery, with compelling content that focuses on telling a story, and shows the team’s personality.
