Jasper Khatari
A confident, colour-rich identity for an emerging fashion brand.
- Brand design
- Website design
Clarity
After studying at the world-renowned Central Saint Martins, Jasper honed his craft working on Savile Row. Renowned for his structured style and flair for colour and pattern, Jasper works with his in-house tailors and UK manufacturers to create both bespoke and custom suits for his style conscious clients.
Brand essence
Refined · Dramatic · Transformative
Creative direction
Cool, calm and considered on the outside, and a little daring on the inside, the Jasper Khatari brand knows how to make a confident yet understated impression. Avoiding pastiche and traditional elements often associated with Savile Row and tailoring, the Jasper Khatari brand is bold, refined and dramatic. It’s a brand that can stand the test of time and evolve as the business grows.
Colour and pattern are used in subtle and understated ways to allow the timeless garments to do the talking and bring the colour, whilst also incorporating Jasper’s flair. Inspired by Jasper’s heritage, symbols from India and Hinduism are used throughout including lotus flowers, elephants, and bright colours inspired by peacock feathers.
“Jack, you have so pulled this out of the bag. It looks phenomenal.”
Fiona Humberstone · the Brand Stylist
Colour palette
In Practice
On the inside of bespoke suit jackets, the woven labels provide a stark contrast to Jasper’s dramatic signature pattern printed onto the silk. Each label is hand embroidered with the client’s name in Jasper’s handwriting for an extra special touch. Clients will love this attention to detail and will take great pleasure in owning a one off, made to measure suit, handmade in the UK.
With subtle flashes of colour and use of the signature brand icon, letterheads and business stationery are confident and considered in line with the brand essence.
Company business cards again make use of the elephant brand mark, with subtle flashes of colour. Jasper’s signature is embossed on the back of each business card for an added personal touch.
The website home page continues the refined and dramatic feel for the brand with inspirational imagery, simple type and bespoke illustrations.
Ready to wear brand
To preserve the integrity of Jasper’s bespoke tailoring brand, a sub-brand of the parent identity has been introduced for the new ready to wear collection: Capsule by Jasper Khatari.
Always focused on quality over quantity, the Jasper Khatari ready to wear range will launch with a capsule collection of tailored jackets, trousers and skirts, and will expand to encompass more transformative pieces as the brand establishes itself in the market.
In contrast to the white background used for bespoke suit labels, the "Capsule" collection uses a navy background for the woven label.
Swing labels for the "Capsule" collection focus on the sub-brand and Made in England messaging, with the brand pattern used on the back of the swing label. Labels are printed onto 600gsm GF Smith Ice White card, sourced from sustainable forests.
Inspired by Jasper’s Indian and Hindu heritage, the bright pattern is made up of lotus flowers, with colours inspired by peacock feathers. Tightly packed and brightly coloured, the pattern will be a key identifier for the Jasper Khatari brand, and perfectly aligns with the dramatic, bold and distinctive brand aesthetic.
