The Mirror Method™
A soulful brand clarity guide for founders, creatives, and thoughtful business owners.

Branding isn’t a mask — it’s a mirror.
This beautifully designed digital guide helps you uncover your brand from the inside out — with clarity, confidence, and creative integrity.
Reconnect with what matters. Rediscover your magic.
Whether you’re starting fresh, evolving your brand, or craving alignment in how you show up — The Mirror Method™ will meet you where you are.
This is more than a workbook. It’s a guided reflection space, crafted to help you build a brand that feels like home — to you, and to the people you’re here for.
A self-paced digital guide
What will you uncover?
✴︎ Uncover what makes your brand truly magnetic
✴︎ Clarify your values, voice, vision, and audience
✴︎ Define a soulful strategy rooted in truth
✴︎ Explore your brand’s emotional and energetic essence
✴︎ Feel more connected, confident, and creatively aligned

A mirror, not a manual.
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Poetic & perceptive prompts
Designed to shift your perspective and uncover what’s already true.
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Elegant, minimalist design
Crafted to feel like a real book, not a corporate workbook.
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Soulful strategy meets creative clarity
No fluff, no jargon, just thoughtful guidance at every stage.
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Timeless, printable & beautifully yours
Revisit this guide whenever you need to realign or reignite.
This isn’t about crafting a perfect brand.
It’s about uncovering a true one.
Two ways to begin.
The Mirror Method™
First edition · Limited to 100 copies
£44 £55
A beautifully-designed digital PDF.
Instant download, yours to keep.
Secure checkout · No subscriptions · Designed for self-paced use
Want to go deeper?
Add a 1:1 Mirror session
+£155 (£199)
A 1:1 session to reflect, refine, and reconnect with your brand direction.
This is where the guide becomes a conversation — and your clarity becomes a compass. Together, we’ll explore your insights from The Mirror Method™, connect the dots between your values, vision and voice, and shape meaningful next steps for your brand.
Includes pre-session review and a short follow-up summary after our Zoom session.
Why £55 — and £199 with the session?
This isn’t a template — it’s a clarity experience.
Carefully crafted to feel beautiful, thoughtful, and personal, The Mirror Method™ is based on the same process I use with my brand design clients.
The launch price of £44 is a thank you to early readers — limited to the first 100 copies. The full £199 bundle includes a private session to help you go deeper. It reflects not just the hour together, but the care and clarity I bring around it..

You don’t need to build a brand that looks like everyone else’s.
You need to build one that feels like you.
FAQs
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This guide is for founders, creatives, and independent business owners who want their brand to feel more like them. Whether you’re starting fresh or evolving what already exists, The Mirror Method™ meets you where you are — with clarity, curiosity, and care.
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Not at all. Some people use this to start from scratch. Others use it to refine and realign. It’s not about starting over — it’s about reconnecting with what’s already true.
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Yes. You don’t need to be an artist or designer — just someone who values clarity, intention, and emotional connection in how you show up. If you care about creating a brand that feels true to you, this is for you.
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You’ll receive a high-resolution, beautifully designed PDF. It’s designed to be flexible: print it, mark it up digitally, or work through the prompts in your own way — notebook, voice notes, Google Doc, or the margins of the PDF itself.
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You’ll get instant access to download The Mirror Method™, and a separate email with a private link to book your 60-minute session with me. You’ll also receive a few light prompts to reflect on ahead of time — but the session will be tailored to you.
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I suggest booking within 30 days, but I’m happy to be flexible. This experience is meant to support you — not rush you.
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Yes — and what a beautiful gift. Purchase the guide and either forward the files manually or email me after checkout and I’ll help transfer access or prepare something more personal.
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I’d love to create one — and it’s very much on the horizon. This First Edition was designed with the beauty of print in mind, and I’m exploring ways to bring it to life as a physical object you can hold, gift, or keep on your desk. If you’d like to be the first to know when it’s available, make sure you’re on my mailing list.
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Because this is a digital product — and the session includes my time — all sales are final. But if you have any issues at all, please reach out. I care deeply about your experience and will always do what I can to help.
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Feel free to reach out. I’m happy to help.
The Mirror Method™
First edition · Limited to 100 copies
£44 £55
A beautifully-designed digital PDF.
Instant download, yours to keep.
Secure checkout · No subscriptions · Designed for self-paced use
About Jack
Jack Watkins is a creative director, designer, brand strategist, and musician.
Through his studio, he helps founders, creatives and thoughtful businesses to build identities that feel like home — thoughtful, magnetic, and deeply human.
The Mirror Method™ was born from years of working 1:1 with clients who wanted more than polish — they wanted clarity. This book is his signature process, distilled into a poetic and practical guide you can return to again and again.
When he’s not designing brands, you’ll find Jack at the piano, writing songs that explore light and dark, love and loss, clarity and emotion — the same themes that echo through his creative work.